
Irene Guerra
CEO & Co-Founder
San Pedro Sula, Honduras
Irene Guerra is a strategic marketing and business consultant with a career built on helping organizations grow, adapt, and compete more effectively. She began her journey in junior marketing roles, where she developed a strong foundation in market research, communications, and campaign execution. Over time, she advanced into senior marketing leadership positions, expanding her expertise in digital strategy, advertising management, customer insight, and performance analysis. Her experience across diverse industries and business environments shaped a consultative approach focused on transformation, innovation, and measurable impact. As she moved into senior consulting work, Irene helped SMEs, startups, NGOs, and established businesses overcome growth barriers, refine their value propositions, and strengthen their commercial strategies. Her work has included advising leaders on revenue growth, customer acquisition, pricing models, market positioning, and organizational change. Today, Irene brings a C-level perspective to business consulting, combining strategic thinking with hands-on execution. She is known for guiding leadership teams through change, identifying new opportunities for growth, and translating market insight into practical action. Her career reflects a consistent progression from marketing specialist to trusted advisor and business transformation partner.


